The Cognivive Team

Meet our “small but mighty” team of developers and scientists


Tony J Simon, PhD

Co-Founder, CEO / Chief Science Officer

The Associate Director of Behavioral Sciences at the UC Davis MIND Institute, Tony has over 30 years of research experience in typical and atypical neurocognitive development.


Ted Aronson

Co-Founder, Chief Creative Officer

Ted has nearly a decade of experience designing video games for wellness and education, with organizations such as UC Davis, MindSnacks, and the Center for Autism Research.

Sara-Updated Headshot.jpeg

Sara Howard

Senior Product Manager

Sara has six years of experience building relationships with medical providers through her work in patient advocacy and medical research. She is currently pursuing an MBA degree at the University of California, Davis.

Joey cropped (1).jpg

Joey Salisbury, PhD

Head of Digital Therapeutics

Joey is a neuroscientist and AR/VR developer with ten years experience in therapeutic development for neurological disorders. He is dedicated to driving healthcare innovation through rehabilitative and diagnostic gaming.


Our Advisory Team


Erica Pascal, PhD JD - IP Advisor

Founder, Ingensity IP


Bruce Dobkin, MD - Medical Advisor

University of California, Los Angeles


Arne Eckstrom - Scientific Advisor

University of Arizona


Van Jepson - Business Advisor

CEO, AlfaTask


Anjan Chaterjee, MD - Medical Advisor

University of Pennsylvania

Aaron Seitz, PhD - Scientific Advisor

University of California, Riverside